Our campaign (Better Together Canada) has been developed for the purpose of submission to the Edventure Peer to Peer: Facebook Global Digital Challenge. The intent is to engage University students around the world in countering hate and extremist narratives on social media platforms “in ways that are credible and authentic to their peers and communities”.
This process involves thorough collaboration between University faculty and students in developing strategies and plans. Competing students then research the most recent and successful counter-narratives and the current issues facing this type of work. We receive a modest operational budget which can assist us in pushing forward ads, campaigns, and digital supports to aid us in executing our strategy and initiative.
Finally, the winners – hopefully our team here at Better Together – are recognized and receive the opportunity to present their projects to a group of professionals in related fields.